silvia vigara

Professional with 10+ years in marketing & research experience especailly focused on retail & FMCG.
Abilities: Market research, project management, process improvement & business performance (KPI's design and evolution), pricing, leadership team (up to 8-10 people). Master in Marketing and Sales Management by ESIC. Highly motivated, team player and customer oriented with great analytic and commercial skills.

Key interest: Marketing, Research, Retail, Mix, Pricing, Promotion, Branding, Merchandising, innovation, Sales, Field manager, National Account Manager, Key Account, Business Plan, Sales Policy, Negotiation, Forecast, Objectives, Decision making, customer relationship, budgeting, Advertising, Audiovisual, Licensing, Contract & Legal Agreements, Teamwork, Team management, Leadership, management, Team builder, Consumer goods, FMCG, Entertainment, Music, Food, English

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